The Ferrari brand logo, the coat of arms with the lettering and a rising horse (cavallino rampante), can be seen on the rim of a vehicle from the sports car manufacturer in Munich (Bavaria) on April 6, 2025.
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Shares of luxury carmaker Ferrari fell sharply on Tuesday morning, shortly after the company launched its first fully electric vehicle.
The Maranello, Italy-based sports car manufacturer unveiled the Luce, which translates as “light,” at a venue in Rome, describing the choice of name as one that “evokes clarity and direction.”
The highly anticipated model marks a departure from the aesthetic of typical Ferraris and comes even as other luxury car manufacturers, notably Porsche and Lamborghini, have scaled back on plans to launch their own EVs due to weak demand.
Shares of Ferrari were last seen down more than 7% on Tuesday morning. The Milan-listed stock is down nearly 27% over the last 12 months.
Ferrari shares year-to-date.
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