The price hikes this year aren’t that much in the grand scheme, but Samsung’s foldables were already very expensive. The Ultra and Flip are only $100 more than their 2025 counterparts, but foldables were already seeing price bumps even before the RAMpocalypse. A $1,200 price tag will make the Flip 8 a tough sell when Motorola has Razr phones for hundreds less, even if they aren’t as fast.
At $2,100, the Z Fold 8 Ultra will be the most spendy foldable in most markets, but anyone who’s going to spend $2,000 on one can probably justify another $100. Preorders are live today, and Samsung has enhanced trade-in values to help take the sting out of the prices. The phones ship on August 7.
Plus some new wearables
Samsung also has some new wearables to pair with its foldable trio. Like the phones, Samsung’s new watches have substantial feature sets and price tags. The Galaxy Watch Ultra 2 will cost a whopping $700, and the Galaxy Watch 9 will start at $380. Both are running on the Snapdragon Wear Elite platform.
The Samsung Galaxy Watch Ultra 2.
Credit:
Samsung
The Ultra 2 is, naturally, Samsung’s updated take on the Apple Watch Ultra. The device is larger than the Watch 9 at 47 mm, and it has a more rugged look. It has a titanium case, more battery capacity, and a brighter display, and it’s rated IP69K for water and dust. That equates to 10ATM water protection versus just 5ATM (IP68) for the Watch 9. Samsung says it expects to release a diving app for the Ultra 2 later this year.
The Galaxy Watch 9 comes in 40 mm and 44 mm case sizes. This watch is aluminum, featuring the squircle case design Samsung first debuted on the first Ultra watch. There will be LTE and Bluetooth versions of the watch—the version with mobile data starts at $430.
Like the new phones, Samsung’s watches are available for preorder today and will ship on August 7.
