Single-page launches, odd redirects
Ars conducted a comprehensive review of launched sites to assess NDS’s progress so far.
Most of the few dozen websites NDS has launched consist of a single page, where visitors can do little more than fill out a sign-up form. The most useful offering may be TrumpRX, which includes a search tool for comparing drug prices. For anything else, visitors must visit a legacy site.
There are also many newly registered domains—like live.gov, onlyfarms.gov, aliens.gov, and why.gov—which currently redirect to legacy sites. Some of those old sites may be updated with NDS’s signature flair, but the ones that don’t look as pretty remain the primary resource for Americans seeking government information or assistance online.
At least one website, 250.gov, which celebrates 250 years of US history, curiously redirects to a dot-org rather than a dot-gov, which is unusual for a government site and could erode visitor trust.
Among the few larger sites that NDS has launched is its own, ndstudio.gov. Currently, that site catalogs the team’s launches, shares a brief timeline of US design achievements, discusses the team’s AI and accessibility efforts, and encourages talented designers to “apply now.”
It also briefly hosted a store marketing a $47 limited edition MAHA poster and a $400 “collector’s edition” with Secretary of Health and Human Services Robert Kennedy, Jr.’s autograph, NextGov reported. The store disappeared after the White House faced questions about where the profits from sales would go. A White House spokesperson told NextGov that the posters were never “actually for sale,” as the store’s items did not include a “purchase button.”
The only other site of similar scope is merrychristmas.gov, which, beyond the homepage, includes one page for each of the 12 days of Christmas. An apparent vanity project rather than a government resource, the site is also a celebration of NDS designs and culminates on Christmas with a page praising the group for building sites reflecting “a belief that thoughtful design can strengthen democracy and improve civic life.”
