For the first time in five years, Amazon’s Prime Day sale will take place in June. The company evaluates Prime Day timing annually and felt that moving the event earlier in the summer was the best fit for customers this year, an Amazon spokesperson told CNBC Select.
The 2025 sale was a record-setting one, with the online retailer seeing its highest sales to date. In 2026, consumers can expect sales across a range of categories, from electronics to household essentials — even fresh groceries.
While the exact dates are still a well-kept secret, you can officially start planning so you’ll be ready to snag the best deals. CNBC Select covers what you need to know ahead of the 2026 Prime Day sale and the rewards credit cards that can save you even more.
When is Prime Day 2026?
Amazon made its first official announcement about Prime Day 2026 at the end of April, stating that it would take place sometime in June 2026. The exact dates are still under wraps.
While the company has previously shifted the dates of its Prime Day sale (the 2020 sale was moved to October and the 2021 sale shifted up to June), nine out of the 11 previous sales took place around the middle of July. CNBC Select will update this page with the latest information once dates are announced.
The standard sale length over the last couple of years has been two days. But in 2025, Prime Day doubled in length, encompassing four days. With 2025 having seen record-breaking sales, it’s possible the four-day format could make a return.
Which credit card should I use at Amazon?
Prime Day offers some of the deepest discounts of the year, so odds are good you’ll find something that catches your eye. If you’re already planning some potential Prime Day purchases, having the right card can increase your savings just by paying with it.
Prime Visa
One of the most tried-and-true cards for Amazon shopping is the Prime Visa (see rates and fees) due to its strong, uncapped rewards rates. Prime members earn 5% cash back on all their Amazon.com purchases, on top of those made at Amazon Fresh, Whole Foods Market and Chase Travel. Plus, you get a $150 Amazon Gift Card instantly upon approval, exclusively for Prime members. The gift card is automatically added to your Amazon account, so you can quickly take advantage of it during Prime Day.
The Prime Visa is only available to Amazon Prime members ($139 for an annual membership and $14.99 for a monthly membership) but is very rewarding for Amazon purchases.
- High rate of return at Amazon and Whole Foods
- Easy-to-earn welcome bonus
- Requires an Amazon Prime membership
- If you choose the promo APR you won’t earn rewards on those purchases
Rewards
- Earn unlimited 5% back at Amazon.com, Amazon Fresh, Whole Foods Market and on Chase Travel purchases with an eligible Prime membership
- Unlimited 2% back at gas stations, restaurants, and on local transit and commuting (including rideshare)
- 10% back or more on a rotating selection of items and categories on Amazon.com with an eligible Prime membership
- Unlimited 1% back on all other purchases
Balance transfer fee
Either $5 or 4% of the amount of each transfer, whichever is greater
If you’re not sure you’re going to hold onto a Prime membership for the long haul but are interested in the Prime Visa, you have options. If you get approved for the Prime Visa as a Prime member but choose not to renew your membership, the card will simply be downgraded to the Amazon Visa. This card still earns cash back at Amazon.com, just at a lower 3% rate.
Amazon Visa
Terms apply. We may earn commissions from qualifying purchases made through Amazon links.
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Rewards
3% cash back at Amazon.com, Amazon Fresh and Whole Foods Market; 3% back on purchases made through Chase Travel; 2% back at restaurants, gas stations and local transit and commuting, including rideshare; 1% back on all other purchases
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Welcome bonus
Earn a $50 Gift Card instantly upon approval.
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Annual fee
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Intro APR
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Regular APR
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Balance transfer fee
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Foreign transaction fee
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Credit needed
Terms apply. We may earn commissions from qualifying purchases made through Amazon links.
Pros
- Doesn’t require an Amazon Prime membership
- No annual fee
Amazon Prime Store Card
If you’re a Prime member but don’t have perfect credit, the Amazon Prime Store Card is worth considering. As a store card, you’ll only be able to use it at Amazon-owned stores, but you’ll earn 5% back at Amazon.com and Whole Foods Market with an eligible Prime membership. It also offers an Amazon gift card instantly upon approval, albeit at a lower $60 offering.
Most notably, the Prime Store Card comes with a promotional financing offer, which can help you pay off a big Prime Day purchase over time, if needed. You can choose from three different equal monthly payment plans, all of which charge a 0% APR during the period:
- Six months on Amazon.com purchases of $50 to $599.99
- 12 months on Amazon.com purchases of $600 or more
- 24 months on select Amazon.com purchases
Note, these are deferred interest plans, which means if you don’t pay off the balance in full by the end of the period, you’ll be charged all the interest that accrued during that time.
Prime Store Card
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Rewards
5% back on Amazon.com and Whole Foods Market (In-Store Code required) with an eligible Prime membership
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Welcome bonus
$60 Amazon gift card instantly upon approval
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Annual fee
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Intro APR
Pay no interest on all Amazon purchases of $150 or more if the entire purchase amount is paid in full within 6, 12 or 24 months
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Regular APR
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Balance transfer fee
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Foreign transaction fee
Terms apply. We may earn commissions from qualifying purchases made through Amazon links.
Pros
- No annual fee
- High 5% back at Amazon.com and Whole Foods
- Various promotional financing offers
Cons
- Deferred interest means you have to pay all interest you incurred during the intro period if you don’t pay your balance in full before it ends
- Prime membership is required
- This card can only be used at Amazon stores
Citi Double Cash® Credit Card
If you shop at Amazon but not enough to warrant an entirely separate card, the Citi Double Cash® Credit Card is one of CNBC Select’s go-to flat-rate cash-back cards. You’ll earn up to 2% cash back — 1% when you make a purchase and 1% when you pay — and it’s unlimited, meaning you don’t have to worry about maximizing bonus categories.
Since the card carries a $0 annual fee, any rewards you earn are already a positive gain. You can also use Prime Day to earn the card’s welcome bonus a little more quickly; there’s a $200 cash back offer after you spend $1,500 on purchases in the first six months of account opening.
The Citi Double Cash® Card is one of the best no-annual-fee cash-back cards thanks to its straightforward rewards structure.
- Balance transfers get a long intro APR
- Generous flat-rate cash-back rewards structure
- No annual fee
- Travelers face a foreign transaction fee
- Intro APR only applies to balance tranfer
Highlights
Highlights shown here are provided by the issuer and have not been reviewed by CNBC Select’s editorial staff.
- Earn $200 cash back after you spend $1,500 on purchases in the first 6 months of account opening. This bonus offer will be fulfilled as 20,000 ThankYou® Points, which can be redeemed for $200 cash back.
- Earn 2% on every purchase with unlimited 1% cash back when you buy, plus an additional 1% as you pay for those purchases. To earn cash back, pay at least the minimum due on time. Plus, earn 5% total cash back on hotel, car rentals and attractions booked with Citi Travel.
- Balance Transfer Only Offer: 0% intro APR on Balance Transfers for 18 months. After that, the variable APR will be 17.49% – 27.49%, based on your creditworthiness.
- Balance Transfers do not earn cash back. Intro APR does not apply to purchases.
- If you transfer a balance, interest will be charged on your purchases unless you pay your entire balance (including balance transfers) by the due date each month.
- There is an intro balance transfer fee of 3% of each transfer (minimum $5) completed within the first 4 months of account opening. After that, your fee will be 5% of each transfer (minimum $5).
Balance transfer fee
There is an intro balance transfer fee of 3% of each transfer (minimum $5) completed within the first 4 months of account opening. A balance transfer fee of 5% of each transfer ($5 minimum) applies if completed after 4 months of account opening.
Foreign transaction fee
Is Prime Day actually worth it?
For many people, Prime Day is an opportunity to stock up on household essentials for lower-than-average prices or pull the trigger on the more expensive electronics they’ve been eyeing. Other people may find the sale underwhelming. A lot of it comes down to exactly what you’re looking for and how deep of a discount you’d need to be convinced.
To participate in Prime Day, you need to have an Amazon Prime membership. If you’re not yet a member, you can sign up for Prime for $14.99 per month or $139 per year. If you’re only interested in the Prime Day sales, you can sign up for a single month and let your membership lapse if you don’t feel you’d use it enough. While you’ll lose your Prime benefits, you can sign up again later with little hassle.
If you want to make sure you’re actually getting the best deals, I recommend using a price-tracker like camelcamelcamel. This lets you track the historical price of an item, so you can tell if a sale is truly a good deal. You can also set notifications to know when a product drops below a specific price. It even offers a browser add-on for both Firefox and Chrome, so you can check on an item without leaving the page.
camelcamelcamel
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Cost
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How to save
Get Amazon price drop alerts and monitor price history charts.
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How to use it
Browse the website and download the Camelizer browser extensions.
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How to receive your savings
FAQs
Has Prime Day ever been in June?
Yes. While Prime Day often falls in July, the last time it was held in June was five years ago, from June 21, 2021, to June 22, 2021.
How many times a year is Amazon Prime Day?
Amazon’s Prime Day sale only happens a single time each year, but the company holds similar sales, such as Prime Big Deal Days and Big Spring Sale, throughout the calendar year.
How do I get 50% off Amazon Prime?
Amazon offers a few discounts on Prime memberships. Prime for Young Adults is available to 18-to-24-year-olds at $7.49 a month or $69 per year, and Prime Access is open to eligible government assistance recipients and income-verified customers for $6.99 a month.
Do Amazon Prime members get gas discounts?
Yes, Prime members can receive 10 cents off per gallon at participating bp, Amoco, ampm and Thorntons locations across the U.S. This offer is currently elevated from now until May 29, 2026, and members can receive 20 cents off per gallon on one fill-up every Friday.
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