Rivian electric vehicles are parked in front of a Rivian service center on April 30, 2026 in Los Angeles, California.
Justin Sullivan | Getty Images
Rivian said Tuesday it was laying off hundreds of workers, or less than 2% of its workforce, as the EV maker aims to narrow losses.
The layoffs affect some teams in the service and customer segments, according to a spokesperson. The company had 15,232 employees across North America and Europe at the end of last year.
“We recently restructured a handful of teams within Rivian as we work to profitably scale our business,” the company said in a statement.
The layoffs come a week after the automaker officially launched deliveries of its key new vehicle, the R2 SUV. The R2 is meant to transform Rivian from a niche EV manufacturer that sells luxury vehicles into a more mainstream brand like U.S. EV leader Tesla.
Rivian has said it hopes to achieve profitability with the R2. It has never turned an annual profit.
The EV maker lost $3.6 billion last year, while only delivering 42,247 vehicles, according to company filings. Its automotive segment lost about $6,000 per vehicle it delivered during the first quarter of this year.
Rivian and other EV manufacturers are increasingly facing a more challenging market than they did in recent years amid changing regulations under the Trump administration, including the elimination of a $7,500 federal incentive for purchasing an EV.
Rivian laid off more than 600 workers in October, or roughly 4.5% of its workforce. Those cuts largely involved restructurings of its marketing, vehicle operations and sales/delivery and mobile operations teams.
